Concept validation more
Business plan assistance more
Corporate/product positioning more
Target segment validation more
Target segment profiling more
Friend or foe assessments more
Market infrastructure ID more
Program recommendations more
Market-centric product definition more
Technology marketing instruction more
Marketing diagnostic more

Technology marketing instruction
Learn best practices from Silicon Valley.

Your challenge
Do your executive staff all have marketing backgrounds? Could your marketing team use some guidance? Get everyone on the same page with an introduction to positioning, segmentation, market-focused product development and more.

How we help
We can deliver a one day presentation of the most important marketing concepts and methodologies to your marketing or executive teams. Topics are tailored to your requirements, and can include.

  • Target customer identification
  • The technology adoption life cycle and its impact on customer wants & needs
  • Identification of compelling need
  • Segmentation: vertical, horizontal and needs-based
  • Product and corporate positioning
  • Evidencing positions
  • Competitive analysis: beyond the simple SWOT
  • Market-centric product definition (core and expected value)
  • Infrastructure identification
  • Message development
  • Communication strategy
  • Tactics: what and why
    • Direct marketing
    • Channel development
    • Web site development
    • Public relations
    • Advertising
    • Trade shows
    • Collateral-construction and use
  • And more!

Timeframe & Fees
Normally a one day worksession. Fees can be estimated after learning more about your specific business issues and state of your current strategy. Contact us to discuss your company and how we can help.

Related ways we can help
Concept validation – If you're a startup looking for independent assessment of your concept across some critical metrics, we can help. more

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