In 1999, GTE Internetworking (GTEI), merged with Bell Atlantic. Our positioning work, including primary research, helped the company decide to rebrand itself as Genuity.
We developed integrated messaging across Oracle's nine main product areas by mapping technology purchase drivers to product areas, customer categories & industries.
We helped Fujitsu position its groupware product TeamWARE Office more effectively vs. Lotus & Microsoft, and launched a Fujitsu online community called WorldsAway.
Our competitive analysis &  positioning work helped make Nortel's 1998 Succession product introduction so successful that the company extended the brand widely.

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On marketing strategy work for IZ.com, a Hollywood-based TV & web venture:
“I meet hundreds of marketing types each year. The Silicon Marketing Group is in the highest echelon. I'd trust my marketing to them anytime. I've done so once before, and I'd do it again.”
Jesse Berst
Founder & Editor
ZDNet AnchorDesk
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