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Business plan assistance more
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Corporate/product positioning more
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Target segment validation more
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Target segment profiling more
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Friend or foe assessments more
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Market infrastructure ID more
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Program recommendations more
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Market-centric product definition more
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Technology marketing instruction more
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Marketing diagnostic more
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Your challenge
More information is better than less. But companies rarely have the time to look around and properly analyze others around them, whether for business development purposes or competitive intelligence gathering.
How we help
We can structure a specific intelligence-gathering engagement with clear boundaries and deliverables. Whether it's collecting and sorting friends from foes, or profiling a specific set of potential partners, investors or competitors, we deliver detailed findings that emphasize the implications of the data for your specific business.
Dimensions that we investigate in engagements like this can include, for each company profiled:
- Overview of their business
- Product offerings
- Customers they target - not just specific names, but apparent strategic segmentation
- How each company is positioning its offerings
- How the MARKET is positioning the offerings of each company
- The core propositions and key messages each is communicating
- How each company attempts to differentiate its offerings
- Your best propositions with respect to each company and recommended positioning
- Partnerships and alliances each have announced
- Recommendations for who and how to approach for potential partnership, as appropriate
- Potential roadblocks/difficulties in working together
- Each company's overall strategies as they impact your company, and recommended actions for your business
Data sources for engagements like this include publicly available information, but we place an emphasis on qualitative interviews, often informal discussions with market influencers, for the majority of our data. As an independent party, we're well positioned to learn things some sources might be reluctant to convey to you directly. sample deliverable
Timeframe & Fees
Normally a one month engagement. Fees can be estimated after learning more about your specific business issues, state of your current strategy and the set of companies you'd like profiled and why. Contact us to discuss your company and how we can help.
Related ways we can help
Target segment profiling – If you need more clarity on the wants and needs of propects in your target market, we can help. more
 contact us
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