Your challenge
If you've been working hard on your company, you may now be quite close to it. What's in your blind spot, that you can't see? We can serve as a fresh set of eyes and help you make your concept even more compelling to investors, prospects and potential acquirers.
How we help
We can evaluate your business across a number of criteria including, but not limited to:
- Current issues/trends in your market
- Apparent competitive threats
- Differentiation vs. current & future competitors
- Actionability of target market
- Target prospect wants/needs
- Compellingness of value proposition
- Need for strategic partnerships
- Revenue model and pricing
- Feasibility of corporate goals
- Key employees
- Viability of exit strategy
- Overall focus
- Overall prospects for success
- Overall attractiveness to investors
In the process of being evaluated against these criteria, clients often gain clarity on elements of their strategy that they didn't have previously.
A concept validation project begins with a day-long worksession with your team to review current strategy. Secondary and primary research is then carried out, including review of internal documents, and conversations with market analysts and prospects designed to solicit candid opinions. (Due to the confidential nature of these interviews, discussion guides are drafted and reviewed with the client, and interviews are done under NDA if necessary.)
Results are analyzed, and conclusions are made and presented.
Timeframe & Fees
Normally a two week engagement. Fees can be estimated after learning more about your specific business issues and state of your current strategy. Contact us to discuss your company and how we can help.
Related ways we can help
Corporate/product positioning – Intelligence gathered in a concept validation project can help create a unique, memorable, defensible position. more
Marketing diagnostic – Are you an established company with sales or marketing problems? See how we can help diagnose and fix what's wrong. more
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