Your challenge
If you're grappling with a business plan, you'll likely find asking three different professionals for their input will result in at least five different sets of advice. How do you know what you REALLY need in your plan? Why?

How we help
To be credible, the marketing section of a business plan must indisputably show clear understandings of:

• Target customer definition and rationale
• Understanding of target customer wants/needs
• Value propositions to the target customer
• Product category
• Differentiation vs. current & future competitors
• Revenue model and pricing
• Strategic partnerships as appropriate
• Tactical programs plan and expected budget

We know how to ask the hard questions of you and your team, or how to collect data indepedently to help author this information. While savvy investors know that business plans rarely have all the answers in advance, they look for evidence of strong thinking in the critical dimensions of sales and marketing planning. We can provide that.

Timeframe & Fees
Normally a two week engagement. Fees can be estimated after learning more about your specific business issues and state of your current strategy. Contact us to discuss your company and how we can help.

Related ways we can help
Corporate/product positioning – Intelligence gathered in a concept validation project can help create a unique, memorable, defensible position. more

Program recommendations – If you know what you should be saying and who to say it to, where should you say it? We can help identify the specific marketing programs that make most sense for you. more

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